Keith Frasier AVP, SE Divisional Sales ManagerLincoln Financial Group First, Understand. Then, act. It is a simple concept that sums up who I am and how I believe challenges, both personally and professionally, should be approached. It conveys that before you act or advise, there are some questions that need to be asked. I believe that when you mix this with the ethos of truly caring about people at large, it allows you to be an effective listener and provides you with the understanding, empathy and insight that one needs in order to partner with your client and move their vision forward.Goes by Keith (He/Him/His)